Sega will benefit greatly from the acquisition of Rovio, since Rovio is the company that developed the very popular mobile game The Angry Birds.
Sega is spending a whopping amount of $776 million to enhance its mobile gaming capabilities by acquiring The Angry Birds Mobile game developer company Rovio. As Sega’s plan this is going to be a friendly takeover which is expected to be completed by the second quarter of 2024. Rovio’s directors are in full favour of the acquisition.
The press release says the aim is to integrate Rovio’s “live-operated mobile game development capabilities and expertise in mobile game operation”. Meanwhile, Haruki Satomi, President and Group CEO, Representative Director of Sega Sammy Holdings, also had some comments on the acquisition:
Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega’s long-term goal to accelerate its expansion in this field. I feel blessed to be able to announce such a transaction with Rovio, a company that owns “Angry Birds”, which is loved across the world, and home to many skilled employees that support the company’s industry-leading mobile game development and operating capabilities.Sega has released countless video game titles to various gaming platforms. I am confident that, through a combination of both companies’ brands, characters, fanbase, as well as corporate culture and functionality, there will be significant synergies created going forward.”